The Black Friday DILEMMA


Each year the biggest sales weekend of the year falls on the last Friday of November (aka Black Friday / aka the day after Thanksgiving) and continues throughout the weekend, finishing up on what is now called Cyber Monday (aka the Monday after Black Friday)


Lucky Cloud is an eco-conscious brand and business. But you knew that already right? I mean, that’s probably one of the reasons you’re here. That and the transformational skincare too obvs…

As a values driven brand, Black Friday, has well, always left a bit of left a bit of bad taste in my mouth.

When asked “are you doing a Black Friday sale?” it always made me wrinkle my nose and shake my head… Ugh, NO! Of course not, I’d think

Why not?


Well, it’s such a consumerist shopping event.

Thousands of bargain hunters, shoving and pushing each other to score a TV at 100% off or something. Yes, that’s terrible maths I know… but the frenzy that Black Friday stirs up sort of feels like that doesn’t it?

Why is Black Friday Unsustainable & Unethical?

  • It encourages excessive consumption
  • It encourages disposable shopping aka cheap consumption
  • It encourages impulse buying aka thoughtless consumption
  • There's a frenzied, mob mentality shopping style
  • Often unprofitable for the businesses
  • Hurts the small independent businesses, who are unable to match the same ridiculous % off sales offered by the big guys

Different Approaches
Lots of businesses (big & small) choose to address this Black Friday dilemma in different ways:

  • Some speak out early stating they will NOT be taking part / ie keeping their prices the same
  • Some decide to donate to charity
  • Others encourage you to make zero purchases on the day at all
  • And apparently some even raise their prices to prevent impulse shopping




Okay, so by now you’re probably thinking “cool, that’s great Lucy, we get your point...
You’re not doing a Black Friday sale”

WRONG…  What?!

You read that right. Lucky Cloud Skincare will be participating again this year

  1. Every time a Lucky Cloud Skincare product reaches a new person, they might be converted into a loyal, loving customer, meaning even just one more natural, vegan friendly & plastic free skincare product replacing a mainstream, plastic one. That is a good thing!

  2. 2021… I mean, come on… after 2020 we all thought things were going to go back to “normal”… whatever that means. Our “new normal” is still taking its toll.. YOU all deserve a pick-me-up and some self care / love and a few more pennies in your own pockets

  3. The discount offered is manageable and fully absorbed by the company / aka me / aka Lucy. You won’t find any 70% + discounts round here. Sorry not Sorry.

  4. Forget the mad rush and chaos of flash one day sales. I want your purchases to be considered and thoughtful. So this year I’m offer discounts for nearly two weeks!

  5. Black Friday falls right next to my birthday… I think birthday celebrations should last as long as possible (diva? Moi?) birthDAY? Nahh, try birthMONTH  thank you very much!

    Lets all celebrate Lucky November together this year!

    So my loves, mark your diaries and tell your friends.

    The Lucky November sale kicks off on Thursday 18 November 2021

    Sign up to the mailing list here or in the footer below to be the first to find out when the sale is live!

    Lucy xo