The Black Friday Promise

The Black Friday Dilemma!


Each year the biggest sales weekend of the year falls on the last Friday of November (aka Black Friday / aka the day after Thanksgiving) and continues throughout the weekend, finishing up on what is now called Cyber Monday (aka the Monday after Black Friday)

It often looks like this 👉





Lucky Cloud is an eco-conscious brand and business. But you knew that already right? I mean, that’s probably one of the reasons you’re here. That and the transformational skincare too obvs…😉

As a values driven brand, Black Friday, has well, always left a bit of left a bit of bad taste in my mouth.

When asked “are you doing a Black Friday sale?” it always made me wrinkle my nose and shake my head… Ugh, NO! Of course not, I’d think

Why Not?

Well, it’s such a consumerist shopping event.

Thousands of bargain hunters, shoving and pushing each other to score a TV at 100% off or something. Yes, that’s terrible maths I know… but the frenzy that Black Friday stirs up sort of feels like that doesn’t it?


Different Approaches

Lots of businesses (big & small) choose to address this Black Friday dilemma in different ways:

  • Some speak out early stating they will NOT be taking part / ie keeping their prices the same
  • Some decide to donate to charity
  • Others encourage you to make zero purchases on the day at all
  • And apparently some even raise their prices to prevent impulse shopping

Why we ARE doing a SALE

Okay, so by now you’re probably thinking “cool, that’s great Lucy, we get your point...
You’re not doing a Black Friday sale”

WRONG…  What?!

You read that right. Lucky Cloud Skincare will be participating again this year

  1. Every time a Lucky Cloud Skincare product reaches a new person, they might be converted into a loyal, loving customer, meaning even just one more natural, vegan friendly & plastic free skincare product replacing a mainstream, plastic one. That is a good thing!

  2. Cost of Living Crisis. Don't think I need to say more

  3. I'm offering 20% off for the next two weeks. The discount won't be getting any higher. There are no bonkers 70% + discounts here. Sorry not Sorry.
    This discount is manageable - and is fully absorbed by me...

  4. I'm giving you {my lovely, loyal customers reading this email} early access to the discount because I want you feel relaxed and not stressed out about making rash decisions on what you want to buy, so it’s a more enjoyable experience and you don’t overconsume. 

  5. Black Friday falls right next to my birthday... and I strongly believe that birthday celebrations should last as long as possible. BirthDAY? Nahhh, try BirthMONTH! Let's all celebrate Lucky November together!

So my loves, mark your diaries and tell your friends!


Sign up to the mailing list here to be the first to find out when the sale is live!

Lucy xo
Founder ⛅