The Black Friday Dilemma!
Each year the biggest sales weekend of the year falls on the last Friday of November (aka Black Friday / aka the day after Thanksgiving) and continues throughout the weekend, finishing up on what is now called Cyber Monday (aka the Monday after Black Friday)
It often looks like this 👉
Lucky Cloud is an eco-conscious brand and business. But you knew that already right? I mean, that’s probably one of the reasons you’re here. That and the transformational skincare too obvs…😉
As a values driven brand, Black Friday, has well, always left a bit of left a bit of bad taste in my mouth.
When asked “are you doing a Black Friday sale?” it always made me wrinkle my nose and shake my head… Ugh, NO! Of course not, I’d think
Well, it’s such a consumerist shopping event.
Thousands of bargain hunters, shoving and pushing each other to score a TV at 100% off or something. Yes, that’s terrible maths I know… but the frenzy that Black Friday stirs up sort of feels like that doesn’t it?
Lots of businesses (big & small) choose to address this Black Friday dilemma in different ways:
So my loves, mark your diaries and tell your friends!